Who is BarkingFrogSEO and what gives them the Audacity to be an authority on SEO.
Well, we were actually forced into it! Confused? Let me explain. Our story begins with the now hated business of directories, where once was a completely logical and useful business tool, now lies a crippled industry in it’s last death throes. Most anyone with a pulse knows that the yellow pages are dead, and who killed them. But an industry that large just doesn’t roll over and die, they adapt, and in this case I was at the forefront of trying to make that change.
So there I was managing a very successful switch to online marketing for local businesses, as far as sales go anyway, when I was posed with a HUGE problem! We had very little traffic(comparatively), the same problem the paper books are facing. But what I did have was data, lots and lots of data for thousands of keywords and categories. What that data told me, and to no surprise, was that the search engines and mainly Google ruled the world.
How could I could provide our customers with the ROI they deserved? Simple, make sure they come up in front page Google results. Easier said than done, but after exhaustive nights and cramped fingers I had proof of concept and became very efficient at producing these first page results. I watched my data, and without exception the categories getting first page search results got a lot of traffic (and ROI) and the ones that didn’t were ghost towns. It was time to face the facts, I was at the head of huge middle man, the search engines are the true directory and on the whole it didn’t matter if it was paper or online, the model of business directories is a dead concept and times have changed, you can’t fight the times.
So I turned in the keys, and along with a very talented co worker founded BarkingFrogSEO. Armed with the knowledge and experience from top level search engine optimization and technology I like to call us Internet Super Heroes, fighting off the nasty search marketers, and saving businesses from dead phone books, online directories, and the dark recesses of page 10 search results.